Paid acquisition built
for profitable growth.

We help established businesses turn Meta into a more profitable, sustainable growth channel.

Send us your site. We'll take a look and tell you if we see an opportunity.

Results

The scoreboard that matters.

We don't measure success by clicks, impressions or how much you spend.

We measure it by what paid acquisition creates for the business.

+$60K

additional monthly revenue

RinseKit

DTC Outdoor Brand

+$50K

additional monthly revenue

Watson Golf

DTC Golf Brand

+$21K

additional monthly revenue

In Motion Events

Endurance Events

Who we help

Great businesses that should be growing faster.

We partner with established consumer businesses that have proven demand, happy customers, and room to grow.

Whether launching Meta advertising or improving existing campaigns, we help turn paid acquisition into profitable, sustainable growth.

  • 01Golf
  • 02Endurance + Fitness
  • 03Outdoor + Recreation
  • 04Events + Experiences
  • 05Specialty Retail
  • 06Membership + Subscription

The problem

Meta should be doing more
for your business.

01

Not really using Meta?

You've built a good business. People want what you sell. But paid acquisition still isn't a meaningful part of how you grow.

02

Already spending?

You haven't cracked the economics — or you're not convinced you're getting enough from your campaigns or the agency managing them.

The difference

Every dollar has to earn its keep.

We're not trying to maximize how much you spend with Meta.

We're trying to figure out where Meta makes your business money — and where it doesn't.

Before we recommend more spend, another campaign or another test, we ask one question:

Will this create a meaningful financial return for the business?

If the answer is no, we don't recommend it.

  1. 01

    We think like owners.

    We don't just manage ads. We look at your margins, customer value, acquisition costs, and the bigger picture to make decisions that actually grow your business.

  2. 02

    We move with urgency.

    No drawn-out onboarding or endless strategy decks. We get into your business, identify opportunities, and start making meaningful improvements in the first 30 days.

  3. 03

    We have to earn it.

    We're confident enough in our approach to put our fees on the line. If we can't demonstrate a credible path to profitable growth in the first 30 days, we'll waive our management fee.

A different kind of paid growth partner.

  1. Traditional agency model

    Strategy and execution often live with different people.

    Block & Swiggs

    The people making the recommendations do the work.

  2. Traditional agency model

    Success is often measured by campaign performance.

    Block & Swiggs

    We care about what the marketing does for the business.

  3. Traditional agency model

    More ad spend can mean more agency revenue.

    Block & Swiggs

    We recommend more spend only when the economics support it.

  4. Traditional agency model

    The focus is primarily on advertising.

    Block & Swiggs

    Sometimes the ad isn't the problem. We'll tell you when it isn't.

  5. Traditional agency model

    Reporting tells you what happened.

    Block & Swiggs

    We tell you what happened, what it means, and what we'd do next.

Pricing

Simple fees.
We have to earn them.

Most ongoing engagements fall between:

$2,000–$5,000 / month

Depending on your business, goals, and the scope of our work.

We agree on the scope and fees upfront. No surprises.

Start with 30 days. Continue because it works.

30 days to earn your business.

Give us 30 days to demonstrate our value. If you're not convinced there's a credible path to profitable growth, we'll waive our entire first-month management fee.

You cover your advertising spend. We put our fee on the line. No obligation to continue.

What we typically do

  • Build and execute your paid growth strategy
  • Manage, test and optimize Meta campaigns
  • Identify opportunities across spend, creative, funnels and the customer journey
  • Measure what's actually creating value for the business

Stay because it works.
Not because you're locked in.

If it's not working, you can fire us. No bloated contracts, paying for work you don't need, or dragging things out because a contract says you have to.

Who you're actually hiring

Two operators. Two different skill sets. One shared scoreboard.

Portrait of Allan "Block" Blocker

Allan "Block" Blocker

San Diego, California

  • Paid Acquisition
  • Meta
  • Marketing Strategy
  • Optimization
  • Execution

Surfer. Golfer. Cook. Family guy. Paid-growth nerd.

13+ years of paid acquisition experience, including work with brands like Titleist, TaylorMade, and In Motion Events.

Portrait of Mark "Swiggs" Swiggum

Mark “Swiggs” Swiggum

Denver, Colorado

  • Client Strategy
  • Growth Opportunities
  • Account Leadership
  • Positioning
  • Partnerships

Dad. Husband. Explorer. Outdoorsman. Relationship guy.

15+ years building partnerships and working with hundreds of brands, including Adobe, Babbel, and Costco.

We're not trying to build a big agency.

We'd rather work with a small number of businesses we genuinely believe we can help.

Work directly with our clients.

Do great work.

Communicate like humans.

Make decisions based on economics.

Build relationships worth keeping.

That's plenty.

What are your Meta ads really costing you?

Three numbers. About 30 seconds. We'll show you something about your paid acquisition you may not be accounting for.

No email. No signup. Just your numbers.

Your actual ad spend — not what you pay someone to manage it.

Agency, freelancer or consultant. Enter $0 if you manage them yourself.

Use the number you currently rely on. An estimate is okay.

Advertising attribution isn't perfect. Use the revenue figure you currently rely on when evaluating Meta. That's part of why this is a diagnostic — not a profitability calculation.

Let's see what's possible.

Send us your website. We'll take a look at your business and your Meta activity to see if there are any potential opportunities for profitable growth.

If we think we can help, we'll tell you why. And if not, we'll tell you that too.

No obligation or pitch. Just an experienced perspective on your business.

Show us your business

Approximate monthly Meta spend